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Moisture. Shine. Protect.

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. The perfect complement to 7SECONDS™ Shampoo,7SECONDS™ Conditioner adds another level of brilliant shine and protects hair from UV rays, thermal damage and color fading. Shine in 7SECONDS™!

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. Starting with 7SECONDS™ Shampoo, a moisture-enriched shampoo that cleanses and protects hair from UV rays, thermal damage and color fading. Fall in love in 7SECONDS™!

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. Nourish and fortify your hair with this leave-in detangler. A must-have for chemically treated hair, 7SECONDS™ Leave-in Detangler seals the cuticle and protects from heat and UV. Tangles gone in 7SECONDS™!

Blown Away in 7SECONDS™

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. 7SECONDS™ BlowOut Crème will blow your mind, and your hair. Its blow-controlling formula extends the life of your blowout by eliminating frizz, leaving hair smooth and shiny without buildup. Blow by blow your brush will effortlessly glide through hair, keeping strands protected and perfected for a long-lasting finish. So go on, and blow on, and on, and on.

Dry Shampoo-Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. Get the look of freshly washed hair without ever stepping in the shower. This dry shampoo absorbs excess oil without causing build-up in 7SECONDS™, leaving hair fresh and clean. Use 7SECONDS™ Refresher proactively, while hair is clean, or before bed, to help keep oil under control.

Dry. Thermal. Shine

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. Glossy hair is just 7SECONDS™ away with 7SECONDS™ Glossing Spray, an anti-humectant shine spray. Get thermal protection and long-lasting shine when you apply this dry, airy spray.

MOISTURE. SHINE. PROTECT.

Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. Give your hair the gift of ultimate protection and moisture with this conditioning masque. After 10 minutes with the 7SECONDS™ Masque, your strands will be nourished from roots to ends with long-lasting shine, softness, and manageability. Get healthy in 7SECONDS™.

MOISTURE. BALANCE.

All rings considered here.

BOING™ Curl Shampoo’s hydrating, cream-to-foam formula gently cleanses while restoring elasticity and shine, leaving curls healthy, hydrated and frizz-free.

• Great for all curl types

• No added Sulfates, Paraben or Sodium Chloride

MOISTURE. BALANCE.

Keeping you in the loop is easy with BOING™ Curl Conditioner. Its targeted-hydration penetrates deep into hair shaft restoring and locking in moisture for strong, frizz-free curls.

• Great for all curl types

• No added Paraben or Sodium Chloride

PREP. PROTECT. REFRESH.

BOING and re-BOING!

BOING™ Curl Leave-In de-tangles, protects and refreshes curly hair by delivering moisture-retaining proteins and vitamins deep into hair roots, leaving hair hydrated, shiny and frizz-free.

• Great for all curl types

• Aids in thermal and UV protection

• Three in one: Pre-style, protect, and restyle

ACTIVATE. HOLD.

Give it a whirl, and curl.

BOING™ Defining Curl Cream moisturizes, defines and holds curls in place. Its coconut-infused formula activates curls by delivering nutrients deep into the hair shaft, restoring and sealing in moisture – curls stay controlled, defined and frizz-free.

• Ideal for those with curly hair, looking for a stronger hold, and more control

• No added Paraben or Sodium Chloride

QUENCH. CONTROL.

Moisture and bounce in every ounce.

BOING™ Moisture Curl Cream keeps hydration in and humidity out. Its coconut and Argan Oil blend quenches and controls thirsty curls by delivering intense moisture to roots – curls stay hydrated, healthy and frizz-free.

• Ideal for those with wavy to curly hair, looking for a lighter hold, and enhanced moisture control

• No paraben or sodium chloride added

VOLUME. BODY.

Need a boost? Lather up with BOOSTA™ Shampoo, a rich, thick, luxurious shampoo that builds body and weightless volume. Your hair will be left moisturized with a healthy, beautiful sheen.

VOLUME. BODY.

Seal in moisture and ensure long-lasting body with BOOSTA™ Conditioner – it’s the perfect chaser to BOOSTA™ Shampoo. Strands stay shiny, and roots stay lifted after using this indulgent formula.

FULL. WEIGHTLESS. BODY.

Need a lift? BOOSTA™ Volumizing Spray, a body-building volumizing spray gives hair a boost of weightless volume, especially when used with heat. The end result: a healthy sheen and enhanced texture.

VOLUME. BODY. AMPLIFIED.

Thickness will appear out of thin hair.

Get your thick fix with BOOSTA™ Thickening Crème, a volumizing styling crème that instantly adds thick, touchable volume to fine or limp hair. Its lightweight formula leaves hair looking, feeling, and behaving incredibly thicker and fuller.

SMOOTH. SLEEK.

Smooth away frizz and control curls with LAZER Straight™ Shampoo. It smoothes the cuticle and adds shine without weighing hair down.

SMOOTH. SLEEK.

The perfect complement to LAZER Straight™ Shampoo. LAZER Straight™ Conditionersmoothes and tames frizz and flyaways, leaving hair straight and shiny.

BLONDE IN 60 SECONDS.

BLONDA™ Toning Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA™ Daily Shampoo.

A REAL MANE CHANGER

BLONDA™ Fix not only strengthens and repairs, it also tones and brightens hair, all in one formula. This deeply reparative, ultra-violet treatment will have stressed out, overworked, brassy, blonde hair looking healthier and brighter, and feeling smoother and stronger, in just one use.

BLONDA™ Oil is specially formulated just for blondes. This deeply hydrating oil shines, seals, and protects hair from frizz, heat & UV damage. It quickly smooths dry and damaged ends, AND reduces blow-dry time. It’s a must-have for all blondes and a must-must-have for bleached blondes!

• Delivers a high-gloss finish
• Strengthens & repairs
• Smooths & softens
• Eliminates frizz & flyaways
• Prevents heat/UV damage
• Absorbs instantly
• Reduces blow-dry time

DON’T LOSE YOUR COOL.

BLONDA™ Daily Shampoo is specially formulated to protect and keep blonde tones bright on no-tone days. This rich and creamy daily shampoo soothes the scalp while gently cleansing hair without stripping color or dulling highlights. Hair is left clean, refreshed, and beautifully brilliant.

COOL, CALM, AND CONDITIONED.

BLONDA™Daily Conditioner is formulated to moisturize and maintain blonde hair every day – on both tone AND no-tone days. This color-protecting conditioner will soothe, refresh and moisturize hair without any blonde-dulling heavy residues. Hair is left silky, shiny and cool, just like you!

CLARIFYING

Environmental elements and daily product usage can wreak havoc on even the healthiest strands. Wash your hair once a week with WEEKENDER™ Shampoo to deep clean without removing its natural oils.

Pearl & Honey

Treat yourself to U LUXURY® Shampoo, a rich and decadent shampoo packed with beneficial ingredients like argan oil, organic Hawaiian white honey, and crushed pearl powder. Nutrient-starved hair is left healthy, voluminous and full of shine.

Pearl & Honey

Complement U LUXURY® Shampoo with U LUXURY®Conditioner. Heal and repair your hair while locking in nutrients with this luxurious formula. Let the argan oil, organic Hawaiian white honey, crushed pearl powder, shea butter, apples, oranges, lemons and sugar cane pamper your hair.

RELAXING FLUID

Defeat and control curls, tangles and frizz with this relaxing fluid. Even the most difficult manes can be straightened with LAZER Straight™, all the while protecting hair from heat styling tools. Defy humidity with your LAZER Straight™ hair.

ROOT ENERGIZER

Watch your mane go from flat to full with this powerful volumizer. EXPANDA™ Volume gains styling control over your hair by boosting lift and support directly from the root. Works on all hair types.

THICKENING

Shape, create, originate. Gain lift, add thickness, create texture, get slick or define curls – CREAMY Paste™ does it all. Use a little to get piece-y separation, or use a lot to create bold definition. The more you use, the more it holds—your hair, your choice.

VOLUME FOAM

Not your mother’s mousse. ELEVATE Mousse’sinnovative, weightless cream foam lifts your hair into a full-bodied, frizz-free style that’s soft, shiny and moveable. Argan oil for added thermal and UV protection keeps hair healthy and lifted with lasting shine, all the time.